What I learned from the Sports Marketing Class Competition


Matthew Vizcaino, Joseph Nesbitt and Mike Luque

Matthew Vizcaino

In Ms. Tyrie’s Sports Marketing and Business Management class, we were given the task of creating our own sports team and developing a marketing plan. We learned the vocabulary associated with the process, created a budget, and became familiar with marketing concepts. The team our group came up with was the Oregon Whales, a fictional NFL team. We gave a presentation about the team and how we would achieve short, intermediate, and long-term goals. For example, we would market shirts, hoodies, and jerseys, with limited-time discount offers. It was a great project because we all learned about economic forces and marketing concepts. I now look at professional sports teams with new insights. It felt great when we won the competition!